A new sub brand was created for GoByBike BC to celebrate 30 years of success in BC communities! This complimented the ongoing print and social media campaign for the GoByBike BC Society (formerly Bike to Work BC Society) a registered non-profit society that provides seasonal incentives to leave the car behind and go by bike. Their vision is a future where everyone has the opportunity to experience the joy of cycling – for work, for play, for well-being, for the planet.